BTW Articles

Soon after the Book Sense 76 list debuted, Shirley Muller, owner of Bay Books of Coronado, California, had an idea about how to drive local traffic into her store. She began imprinting 10,000 copies of each new Book Sense 76 list with the Bay Books name and address and had it inserted in the local weekly newspaper, the Coronado Eagle and Journal. Muller continues to promote her store with the 76 to this day. "I noticed people coming in with the list marked, already checked -- they get it at home and they read it," she said.

Calling all publishers -- especially those in marketing, sales, and publicity! You’re invited to come meet ABA staff for an update and Q&A session on all ABA and Book Sense programs on Thursday, May 2, from 10:00 a.m. to 11:30 a.m. at the Jacob K. Javits Convention Center (Room 1E17K) in New York City.

Key items include Book Sense Bestseller lists and the Book Sense 76 program, BookSense.com, the Local Marketing Intelligence program, and the ABA Book Buyer’s Handbook Online. Admission is open to all BEA exhibiting publishers.

On April 9, there was an ABA Booksellers Forum held in conjunction with a day of educational panels organized and sponsored by the New Atlantic Independent Booksellers Association (NAIBA) in Philadelphia. Attending the forum from ABA was association CEO Avin Mark Domnitz, who was joined by ABA Board member John Bennett, co-owner of Bennett Books in Wyckoff, New Jersey, and ABA Bookseller Advisory Council member Beth Puffer of Bank Street Books in New York City.

The Upper Midwest Booksellers Association's (UMBA) Spring Meeting and Seminar was held from April 13 to 14 at the Edgewater Hotel in Madison, Wisconsin. The well-attended event included an ABA Booksellers Forum, a booksellers’ roundtable on co-op advertising, and an author/publisher cocktail party on Saturday; it finished on Sunday with a financial seminar led by ABA CEO Avin Mark Domnitz from 9:00 a.m to noon.