Publishers, Promote Your Books Through BookSense.com!
The American Booksellers Association is inviting publishers to participate in the BookSense.com Co-op Reimbursement Program. The new program helps publishers promote their books through both the Web sites and bricks-and-mortar locations of participating stores. ABA has been testing the program with the help of four publishers -- AOL/Time Warner, Harcourt, HarperCollins, and Simon & Schuster -- and 30 bookstores.