Special BEA 'Marketing Strategy Session' Offers Booksellers New Insights to Stay Competitive
On Thursday, May 2, ABA will be kicking off its annual convention, held in conjunction with BookExpo America (BEA), with a full day of special educational programming for booksellers. The days sessions will include an in-depth workshop on bookstore finances, inventory management, and a special "Marketing Strategy Session," designed to provide the latest in marketing insights and recommendations, as well as key updates on current consumer trends in book purchasing.