Blog

10 Jan

Updated Citywide Book Clubs Listing Adds Another 41 Initiatives

The citywide book club trend, which began in Seattle six years ago, continues its remarkable popularity, with new community-reading initiatives sprouting up around the nation at an amazing pace. When BTW first published a listing of citywide book club initiatives in March 2002, there were 45 community-reading events listed. Eleven months later, the number has almost tripled, and now lists 124 cities, counties, or states that have organized (or are organizing) events that encourage communities to read the same book at the same time.

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09 Jan

White Boxes Landing Soon

The January white boxes are in the mail to booksellers participating in the national Book Sense marketing program. Importantly, in this month's white box is an array of Book Sense promotional materials for bookstores to freshen-up their co-branding. Included are a poster (rolled in a tube), a new removable vinyl two-sided decal for the front door or window, a decal for the cash register, a 76 counter card, and an order form for even more marketing materials.

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