Blog

11 Mar

New Report Says Gift Cards More Popular Than Ever

Gift cards have come of age, according to "Holiday Retail Strategies 2004: How Christmas Shopping Trends Will Shape the 2004 Season," a study recently released by Packaged Facts, a publishing division of MarketResearch.com. According to the report, gift cards continue to increase in popularity: They accounted for 10 percent of the $226 billion in holiday sales for 2003, double the 2002 figure.

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11 Mar

Forum at Brookline 'Enjoyable and Productive'

On Wednesday, March 10, approximately 40 booksellers attended an ABA Booksellers Forum, held in conjunction with the New England Booksellers Association (NEBA) at the Massachusetts' Brookline Booksmith. ABA CEO Avin Mark Domnitz and COO Oren Teicher conducted the forum, and among the key topics were the Book Sense Gift Card program, changes to the Book Sense 76, store security, and efforts to amend Section 215 of the USA Patriot Act.

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11 Mar

ABA Forums in Fort Worth, Seattle, and Denver Next Week

ABA hopes to see booksellers at open forums held in conjunction with the Mid-South Independent Booksellers Association (MSIBA), the Pacific Northwest Booksellers Association (PNBA), and the Mountains & Plains Booksellers Association (MPBA) next week. Additional ABA programming at each includes demonstrations of the Book Sense Gift Card Program and one-to-one ABACUS tutorials with ABA CEO Avin Mark Domnitz.

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10 Mar

Good Housekeeping Now Featuring Book Sense

A special three-page travel insert in the April issue of Good Housekeeping, which went on sale March 5, directs readers to find featured titles at independent bookstores with Book Sense.

The insert, featuring 11 titles selected by Good Housekeeping Marketing Manager Heidi Sacko and Book Sense staff members, ties classic to contemporary literature to travel destinations within the U.S.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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