ABA All-Day Education Program at BEA Offers Comprehensive Marketing Strategies
Independent booksellers planning to attend BookExpo America (June 3 - 6 in Chicago) are encouraged to attend ABA's All-Day Education Program, a full day of panels and seminars designed specifically for them. The program is set for Thursday, June 3, from 9:00 a.m. - 4:30 p.m. at the McCormick Place Convention Center and is free to all ABA member bookstores and their employees who register for BEA. (Booksellers must indicate on the BEA registration form that they are ABA members, and they must register for the all-day program.
In mid-February, ABA began collecting 2003 financial data from member booksellers for the second year of the new ABACUS study.