Blog

13 Jan

Forum Season Opener Held in Salt Lake City

'Tis the season to stash the wrapping paper, tally the sales figures, and begin planning for the future.

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13 Jan

Holiday Sales of Book Sense Gift Cards Soar

While holiday season sales predictions sometimes err on the side of optimism, it appears that pre-holiday forecasts regarding gift cards might have underestimated how popular the items were with consumers ... at least at bookstores participating in the Book Sense Gift Card Program. According to gift card sales figures recently compiled by ABA, sales of Book Sense gift cards increased by 256 percent in December 2004, compared to the same period last year.

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13 Jan

2005 Specialty Bestseller Lists & Media Exposure

Book Sense specialty bestseller lists provide great opportunities for booksellers to introduce their stores, and the Book Sense program, to consumers through their local media. Many newspapers and magazines feature specialty sections or inserts that are a perfect match for one or more of the lists, and often what is needed is to bring the availability of the lists to the publisher's attention weeks or months in advance.

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13 Jan

Announcing the Book Sense Valentine's Day Top Ten

This week Book Sense announces the 2005 Valentine's Day Top Ten. The list is produced in conjunction with the Association of American Publishers' (AAP) Get Caught Reading initiative. This is part of an ongoing initiative with AAP to create seasonal lists based on the nominations of independent booksellers nationwide. The next Book Sense and AAP Get Caught Reading list will be an Easter/Passover Top Ten.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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