ABA Steps Up Membership Marketing
The American Booksellers Association recently launched a new membership marketing campaign with the goals of reaching as many potential new members as possible and improving the products and services available to current members.
To help in these efforts, the association has hired a new full-time membership marketing associate, Anita Mozayeni, who will be working with Membership Marketing Director Meg Smith, on bookstore outreach to ensure consistent evaluation of products and better delivery of services.