Blog

18 May

ABA Steps Up Membership Marketing

The American Booksellers Association recently launched a new membership marketing campaign with the goals of reaching as many potential new members as possible and improving the products and services available to current members.

To help in these efforts, the association has hired a new full-time membership marketing associate, Anita Mozayeni, who will be working with Membership Marketing Director Meg Smith, on bookstore outreach to ensure consistent evaluation of products and better delivery of services.

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18 May

BISG: Book Industry Revenues to Increase 18.3 Percent Over Next Five Years

The Book Industry Study Group's (BISG) recently released study, Book Industry Trends 2005, projects that publishers' net dollar sales (after returns) will increase 5.3 percent to approximately $30 billion in 2005, from approximately $28.5 billion in 2004. Publishers' unit sales are projected to increase by only 2.1 percent, however, to 2.34 billion in 2005, from 2.30 billion in 2004. Meanwhile, domestic consumer expenditures on books are projected to increase by 4.8 percent to $41.1 billion in 2005, from $39.2 billion in 2004.

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18 May

To Catch a Thief: What Some Booksellers Are Doing

David Bolduc, owner of Boulder Book Store in Boulder, Colorado, recently recalled when it was that he first became "very intense" about bookstore security. It was at the end of a year, the time to go through his store's financials and its physical inventory. "I would say to myself, 'What!? I'm working my butt off, yet I'm losing so many books to theft,'" Bolduc said during a recent interview with BTW. "And this would go on year after year.

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18 May

ABA's BEA Lounge to Feature Hyperion/Miramax Cafe & Republic of Tea

The ABA/Book Sense Lounge, Room 1E 07-08 at the Jacob Javits Convention Center, will offer a respite from the BookExpo America show floor for weary booksellers. In addition to being a place where they can kick back, relax, and check e-mail, the lounge will offer booksellers information about ABA/Book Sense products and services and a place to meet with ABA staff and with representatives of ABA's affinity programs. A welcome addition to the light refreshments offered in the lounge this year will be select teas from Republic of Tea.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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