Blog

16 Aug

Make Your Mark Through Marketing

Chuck RobinsonBy Chuck Robinson, co-owner of Village Books in Bellingham, Washington

"If you build it they will come" is a great line from a great novel and movie. As a business marketing philosophy -- often adopted by booksellers -- it leaves a great deal to be desired. They will come when they are invited and invited and reminded and reminded. In other words, when marketing is used effectively.

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16 Aug

AAP Features George Foreman in Get Caught Reading Campaign

The Association of American Publishers (AAP) recently announced the release of their latest newsletter for Get Caught Reading, the Association of American Publisher's campaign to promote the joy of reading, now beginning its seventh year.

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16 Aug

BTW News Briefs

Haights Cross Communications, Inc. Sells Chelsea House to Facts on File

On August 11, White Plains, NY-based Haights Cross Communications, Inc., announced that it had sold its Chelsea House business, effective August 9, 2005, to Facts on File, Inc. Chelsea House will be reported as a discontinued operation beginning in the third quarter ended September 30, 2005. According to Publisher's Weekly, Haights decided to sell due to weakness in the library market. The deal was worth about $9 million, PW reported.

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16 Aug

A Fall History Top Ten Reminder

In conjunction with fall History Channel programming, the upcoming Book Sense Fall History Top Ten will focus on "DaVinci and Other Forward Thinkers." The goal of the list will be to feature titles -- in nonfiction or fiction, hardcover or paperback -- that profile luminaries in science, art, and industry throughout the ages.

This list will continue the Book Sense Picks association with The History Channel, which has previously featured such topics as JFK and D-Day.

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