Dealing With Disasters: Business Steps to Take When a Disaster Strikes
By Neal Coonerty, Owner of Bookshop Santa Cruz
Every disaster brings its own unique destruction. The Gulf Coast devastation that resulted from Hurricane Katrina is Biblical in scope, overwhelming with sorrow, and is our national shame to bear. In the midst of all this death and human suffering, it is hard to think about dealing with the problems created for businesses in a disaster zone. But we do, because healing involves recreating a healthy community that includes such businesses as independent bookstores.