Focus Groups Generated Insights for Publishers and Booksellers
From February 28 through March 2, booksellers and publishers met in New York City for the first in a planned series of focus groups organized by the American Booksellers Association on behalf of the participating publishers. The sessions were developed as a means for publishers to meet with a cross section of ABA member booksellers to test new ideas and to garner bookseller feedback about existing programs. Also part of the three-day series of sessions was a "Moveable Feast" dinner with publishers, booksellers, and 15 authors.