Teaching Customers More Than a Language
As the popularity of ABA's educational seminar "Creating Killer Events" at last month's BookExpo America demonstrated, successful independent booksellers are always looking for ways to strengthen their position as community centers through events with, and without, authors (see related story). At Manhattan's Rizzoli Bookstore, the challenge was recently met with a series of free Italian lessons that successfully reinforced the store's objective of serving as a cultural center for the neighborhood.