WiFi Hotspots Draw the Right Demographic to Independent Bookstores
All retailers, regardless of their product mix, share many of the same challenges -- not the least of which is driving traffic to their stores. As more consumers begin to use the Web via wireless connections, booksellers are hoping to attract more customers by offering wireless Internet access -- aka "WiFi hotspots" -- in their stores. And based on reports from a number of booksellers, the strategy is working.