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07 Aug
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Ci7 Education: Marketing Events to Ensure a Home Run

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

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07 Aug

Ci7 Education: Small Footprint, Big Impact

Attendees learned about the logistics of hosting an in-store event; crowd management in a small space; inventory management in a small stockroom; and keeping it fresh with inventive displays.

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07 Aug

BTW Asks Smaller Stores: How Do You Handle Pre-Orders?

BTW spoke to four owners of smaller and/or micro-stores stores who offered insight on how they manage pre-orders and what they do to promote the option to customers. 

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07 Aug

ABA Seeks Feedback on Childcare Options for 2020 Winter Institute

Booksellers, publishers, authors, and others who plan to attend the 15th annual Winter Institute in Baltimore are invited to fill out a survey to help ABA gauge interest in childcare options for the event.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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