Blog

09 Jul

BookSense.com Affiliate Program: Driving Web Traffic Home

For almost two years, the BookSense.com Affiliate Program has been successful on the national level, with currently close to 500 affiliations made up of a mix of authors, political organizations, and businesses. Now, the number of independent bookstores that are initiating their own affiliate programs through their BookSense.com Web sites is rapidly growing. A major reason for the burgeoning numbers is simple, according to Meg Smith, BookSense.com business development and marketing manager. "It's a great marketing tool," she summed up.

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09 Jul

Reach Out and Touch an Author

Booksellers Help Reading Groups Connect With Authors via Speakerphone

Speakerphone conversations with authors are taking root as a new dimension for book clubs and booksellers. According to authors Donna Woolfolk Cross (Pope Joan) and Julia Older (The Island Queen) and booksellers Kiez Shultz (Prince & Pauper Bookshop in Rapid City, South Dakota) and Ruth Blake (Dickens-Reed Bookstore in Mount Dora, Florida), this kind of tele-networking is fruitful for everyone involved.

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03 Jul

Two Independent Bookstores Open Their Doors as Book Sense Participants

For both Pat Willoughby and Petra Williams, the prospect of running an independent bookstore represented a radical change from their careers in corporate America.

Willoughby, in sales and marketing for the last 20 years, is the owner of the Burke’s Books of Park Ridge in Park Ridge, Illinois, set to open in late July. Williams, the co-owner, along with her husband Daniel, of All About Books in Smithville, Missouri, just outside of Kansas City, was an engineer. All About Books will open in mid-July.

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03 Jul

Happy Birthday to Harry, Happy Birthday to Harry ...

Booksellers participating in the Book Sense national marketing program will have a special opportunity this summer to celebrate Harry Potter’s July 31st birthday. Scholastic Books and Book Sense have joined efforts to present the "Harry Potter and the Goblet of Fire Celebration" promotion.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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