Blog

17 Jul

Book Cash Headed to Consumers with the New York Times

Beginning in August, as many as 20,000 consumers nationwide will receive a special Book Cash promotion designed to send book buyers into bookstores nationwide. The latest version of Book Cash certificates, good for $10 towards payment for any book purchase, will be sent to certain new subscribers to the New York Times.

As in previous Book Cash promotions, the certificates should be handled as if they were regular checks or traveler's checks: they should be deposited in the store's bank account.

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15 Jul

Bookstore Sales Show Slight Rise

For the second month in a row bookstore sales showed a fractional increase over the previous year. Preliminary May bookstore sales figures of $1,198 million were 0.8 percent better than the $1,188 million of the previous May.

However, May is the fourth month in a row in which bookstore sales failed to keep pace with overall retail. Overall retail sales of $313 billion for May 2002 came in 2.2 percent over the $306 billion realized in May of 2001.

2001-2002 RETAIL SALES for BOOKSTORES (unadjusted)

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15 Jul

Speaking of Audio: Teens Read, But Can They Also Listen?

By Robin F.Whitten

Teens seem to regard summertime reading in two ways -- as the opportunity to read for pleasure and to choose books freely or as the burden of a required "summer reading list" (which comes complete with nagging parents). Audiobooks can offer solutions for both camps, as well as the family traveling with teenagers on long car trips.

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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