Book Cash Headed to Consumers with the New York Times
Beginning in August, as many as 20,000 consumers nationwide will receive a special Book Cash promotion designed to send book buyers into bookstores nationwide. The latest version of Book Cash certificates, good for $10 towards payment for any book purchase, will be sent to certain new subscribers to the New York Times.
As in previous Book Cash promotions, the certificates should be handled as if they were regular checks or traveler's checks: they should be deposited in the store's bank account.