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20 Feb

Bookseller Education Day Set for Thursday at BEA

Once again, booksellers at BookExpo America will have the opportunity to attend a special day of educational programming designed specifically for them. Organized and sponsored by American Booksellers Association, the full day of bookseller education panels and seminars is set for Thursday, May 29, from 9:00 a.m. - 4:00 p.m. at the Los Angeles Convention Center. Last year, when ABA's day-long bookseller education programming debuted at BEA in New York City, the panels and seminars were extremely well received.

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19 Feb

Bookstore Sales Remain Soft in December

Retail sales for bookstores for December 2002 continued the decline that started last October. December bookstore sales of $2,160 million fell 1.7 percent behind the $2,197 million of December 2001.

By contrast, overall retail sales experienced a modest increase. Overall retail sales for December of $351 billion was 4.2 percent better than the $337 billion of the previous year.

December is the 11th month in a row in which bookstore sales failed to keep up with overall retail sales.

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19 Feb

New Marketing Initiative Features Titles for Women 'At the Center of Life'

Ingram Book Group has collaborated with OurSelves, a new newsletter and Web site (www.ourselves.com) aimed at women between the ages of 45 and 65, to develop a merchandising program to reach women baby boomers, a demographic group of significant book buyers.

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19 Feb

Writers' Groups: Bring 'em In!

By Ed Avis

Writers buy books. According to a survey in 2000, nearly all readers of The Writer magazine purchased books in the last year, and 60 percent of them bought at least one book each month.

How do you get those folks into your store? Starting a writers' group is one way.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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