Blog

05 Jun

ABA Announces a New Electronic Gift Card Program

As was announced at this year's BookExpo America in Los Angeles, the American Booksellers Association has signed a letter of intent with Givex to launch a national electronic gift card program for stores participating in the Book Sense marketing program.

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05 Jun

Harry Potter Sweepstakes Reminder

Booksellers with Book Sense participating in the Make Some Magic With Harry Potter and the Order of the Phoenix sweepstakes should have received a mailing marked "Harry Potter Promo Materials." All Book Sense stores were sent the materials unless a store chose to opt out of the promotion.

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05 Jun

BTW News Briefs


AOL Time Warner Drops Plan to Sell Book Division

Media and publishing giant AOL Time Warner (AOLTW) has decided to drop the sale of its book publishing division after the company failed to find an attractive bid, as reported by Reuters. "Frankly, we didn't receive an offer that reflected the true value of the asset," AOLTW spokeswoman Tricia Primrose told Reuters. The news was announced to company employees on Thursday, June 5.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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