Blog

01 Jul

ABA Book Buyer's Handbook Print Deadline Approaches

ABA is currently polling bookstore members to find out how many stores are interested in purchasing a new print edition of the ABA Book Buyer's Handbook. In April 2002, the ABA Book Buyer's Handbook online launched at handbook.bookweb.org/, and since that time more than 750 publishers, distributors, and wholesalers have changed or added information to their company data.

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30 Jun

ABA Asks First Lady to Promote Diversity in Book Buying

Booksellers had mixed reactions to First Lady Laura Bush's appearance on the CBS Early Show on June 25 to inaugurate an Early Readers Club to promote children's literacy. The endorsement by the First Lady of a regular feature about quality children's books on national television is considered a tremendous boost for children's literature. However, booksellers and others in the field were disappointed to hear that as part of the segment viewers were encouraged to purchase books for the literary organization First Book via Amazon.com only.

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26 Jun

Summer's Here and the Time Is Right for the BACARDI Mixers & Book Sense Book Club Sweepstakes

The BACARDI Mixers & Book Sense Book Club Sweepstakes is set to begin in July and will run for four months. Book Sense and The Minute Maid division of The Coca-Cola Company teamed up to create this in-store national sweepstakes promotion to drive consumers participating in reading groups to independent bookstores with Book Sense and to raise awareness of the Book Sense brand. Bookstores with Book Sense should be on the lookout for sweepstakes materials, which should arrive no later than July 11.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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