Blog

10 Sep

Fall Trade Show Schedule in Full Swing as NAIBA, PNBA & SEBA Meet Next Week

Booksellers in the Pacific Northwest, New Atlantic, and Southeast regions will be gathering next week for fall regional trade shows featuring extensive educational programming and a number of special author events next week. ABA will be providing educational sessions at each of the shows, as well as ongoing demonstrations of the new Book Sense Gift Card Program at the ABA/Book Sense booth on the trade show floors.

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10 Sep

Adult Book Purchases Up Two Percent in 2002

This is the first of four articles looking at the results of the recently released 2002 Consumer Research Study on Book Purchasing, conducted by Ipsos BookTrends and published by the Book Industry Study Group (BISG). This week's focus is the adult book market.

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10 Sep

Canadian Bookseller Sees Sales Go North With Switch to Gift Cards

Indigo Books & Music Inc., the Canadian bookseller, switched from paper gift certificates to plastic gift cards in November 2002, and has seen escalating gains since then, according to Keith Liu, vice-president of business development for Indigo. Instituting the gift card program, run by the Givex Corporation, increased Indigo's sales 35 percent over the paper certificates, and, Liu told BTW, "Our stores experienced an immediate uplift, and we're pretty happy about it.

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10 Sep

MSIBA Trade Show Garners Positive Reviews

The Mid-South Independent Booksellers Association (MSIBA) held its fall trade show at the Renaissance Austin Hotel in Austin, Texas, from September 4 - 7. Austin, an apt choice for the trade show, was celebrating the "Keep Austin Weird" campaign, which promotes independent businesses and was created by Austin's BookPeople and Waterloo Records.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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