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24 Sep

Gift Cards vs. Paper Gift Certificates: Analysis of Potential Returns

Over the last few weeks as ABA staff has spoken with booksellers about the new Book Sense electronic gift card program, a number of booksellers have asked the question: "In purely financial terms, how many more gift cards will I have to sell to achieve the same number of gross profit dollars as I would have selling paper gift certificates?"

To provide an answer to this question, ABA has prepared a three-year analysis of potential returns comparing paper gift certificate and electronic gift card sales.

The assumptions are:

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23 Sep

ABA Revenue Survey Deadline Extended

The deadline for responses to ABA's semi-annual sales revenue survey has been extended to Monday, September 29. Bookstores participating in the Book Sense marketing program were sent the survey in an e-mail on Wednesday, September 10.

Responses to the survey provide the association with a picture of how its members are performing and enables ABA to answer questions from the press and other interested parties about the performance of independent bookstores as a group. All individual store responses are kept confidential.

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23 Sep

Booksellers' Business Battered by Hurricane Isabel

In the aftermath of Hurricane Isabel, which first hit North Carolina on Thursday, September 18, flooding neighborhoods dozens of miles inland, and then moved north through Virginia and Washington, D.C., booksellers are assessing damage and working towards getting business back to normal as quickly as possible. Though it lost strength as it came inland, the hurricane was still the strongest to hit the Atlantic Coast since Hurricane Floyd in 1999. As of Tuesday, September 23, many areas were still without power.

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22 Sep

ABA Book Buyer's Handbook Update -- 9/22/03

Below is an outline of the most recent changes to the data in the ABA Book Buyer's Handbook online at handbook.bookweb.org.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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