Adding Bookstore Logo to Gift Card Just Makes Sense
As the Book Sense Gift Card program gets into full swing and the holiday season draws closer, booksellers planning to join the Book Sense Gift Card Program should note that they can still order the gift card branded with their own store logo and receive them in time for the holidays. Jill Perlstein, ABA's marketing director, told BTW that a store logo coupled with a gift card's popularity just makes good business sense for a bookstore.
It was in July and August 2002 when plainclothes inspectors sent by the L.A. County Department of Weights and Measures (DWM) cited managers at each of the three Vroman's Bookstores in Pasadena, California, with violating the California Business and Professions Code for overcharging. Over a year later, the issue was finally resolved when a judge ruled to drop two of the three charges. Good news, right?