BTW News Briefs
BEA Sets Sights on International Growth
On October 28, officials at BookExpo America announced several new programs and initiatives, including hiring a European-based consultant who is a former executive at the Frankfurt Book Fear, to help define and develop BEA's presence in the international publishing community. With the international sales and rights communities viewed as especially important areas of growth, BEA officials note that they are eager to set useful, achievable goals that will have an immediate impact.