Booksellers Say Gift Cards an Instant Hit With Consumers
The new electronic Book Sense Gift Card Program is off to an auspicious start according to booksellers from around the country who described instant success and a painless transition to the new cards, when they recently spoke to Bookselling This Week. Booksellers' reports on consumer response to the gift cards bear out research conducted by the National Retail Federation 2003 Holiday Consumer Intentions and Actions Survey, which stated that there will be a significant leap in the gift card sector, with 48.4 percent of consumers indicating that they would like to