Blog

26 Oct
Winter 2020-2021 Reading Group Guide

Send Your Customers ABA’s Winter Reading Group Guide E-newsletter

Stores that would like to send a digital version of the flier to their customers should sign up now. The digital version will be sent in two installments, on November 19 and February 18.

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22 Oct

Join Your Colleagues Every Tuesday for a Virtual Coffee Break

During the November 3 Coffee Break, ABA Children’s Group Manager Gen de Botton will walk booksellers through a brief lesson on meditation and relaxation.

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21 Oct

National Conversation Continues Around #BoxedOut Campaign and Indie Bookstores

Since its launch on Tuesday, October 13, the American Booksellers Association’s national #BoxedOut campaign has reached millions of people and continues to be shared across all types of media.

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21 Oct
Cartoon of a shopping cart on a laptop screen

E-commerce Update: #BoxedOut Campaign Drives Online Sales & Traffic

An e-commerce conversion rate increase to 5.36 percent, along with a 9.63 percent increase in traffic during the same period, resulted in an average increase in revenue of 26.13 percent for the week ending October 20.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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