A Year of In-Store Promotions

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Thursday, January 23, 2014 4:00 PM to 5:15 PM EST
ABC Group Presents:
Are you making the most of your ABC Group membership by taking full advantage of the many promotions available to you? Come to this session to brush up on what types of in-store promotions your ABC Group membership provides and to learn what your fellow booksellers are doing to translate them into crowd-pleasing events and sales.  
 
Becky Anderson, Anderson's Bookshop (Naperville, IL); Sara Hines, Eight Cousins (Falmouth, MA); Mara Lynn Luther, Chapter One Book Store (Hamilton, MT)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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