Winter Institute 2021 Program

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Sessions marked with this symbol feature American Sign Language (ASL) interpreting services provided by Handwriter Ink. Brought to you in part by and The Book Industry Charitable Foundation.

Friday, February 19, 2021  

2:40 pm to 3:40 pm ET

Managing Online Sales Growth

Independent bookstores have seen massive online sales growth since March 2020. How are stores managing order fulfillment, customer support, shipping, returns, and all the other complexities of running a busy ecommerce website — while running a bookstore?

This session will explore how bookstores are successfully fulfilling their online sales. The panel will consist of booksellers from small and large stores who are managing high-volume online sales on a variety of ecommerce-enabled platforms. Topics will include what they learned over the past year as well as shortcuts and tips that are making their lives easier. The panel will be moderated by Senior Manager of IndieCommerce Geetha Nathan. There will also be time allotted for Q&A. If you are struggling with managing your store's online orders or looking for tips to make things easier, this session is definitely for you.
Panelists: Geetha Nathan, ABA (White Plains, NY); Jamie Thomas, Women & Children First (Chicago, IL); Luis Correa, Avid Bookshop (Athens, GA); Lexi Beach, Astoria Bookshop (Astoria, NY); Warren Lee, 44th and 3rd Bookseller (Norcross, GA); Cheryl Lee, 44th and 3rd Bookseller (Norcross, GA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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