Technology: IndieCommerce for Small Stores

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Wednesday, January 22, 2020 3:35 PM to 4:35 PM EST
Johnson, Floor 1, Hilton

E-commerce is too expensive, complicated, and time consuming for small or micro store, right? Wrong! If you have a micro store with yourself as the sole proprietor or with only a few staff, this session is for you. IndieCommerce Senior Manager Geetha Nathan will moderate a panel of booksellers from small stores who will walk attendees through their decision to include e-commerce, how they used the opportunity to expand their brand, and the resulting impact to both their customer base and bottom line. Panelists: Geetha Nathan, ABA (White Plains, NY), Rebekah Shoaf, Boogie Down Books (New York, NY), Doloris Vest, Book No Further (Roanoke, VA), Seth Marko, The Book Catapult (San Diego, CA)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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