Selling Sad and Dark Young Adult Lit

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Wednesday, January 22, 2014 2:30 PM to 3:45 PM EST
ABC Group Presents:

The young adult genre has exploded over the past five years, and YA dares to explore the same sad and dark subject matter as many adult titles. How do you market, recommend, talk about, and sell these types of books to your young customers and their parents? A panel of booksellers will explore how to sell this potentially delicate genre.

Cathy Berner, Blue Willow Bookshop (Houston, TX); Suzanna Hermans, Oblong Books & Music (Rhinebeck, NY); Lish McBride, Third Place Books (Lake Forest Park, WA)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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