Publisher Programs Rates

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Bi-Monthly Box Mailing Rate Card

The Bi-Monthly Box Mailing is shipped within the first half of the designated month to approximately 750 ABA member stores. The mailing is prioritized, based on the level of a store’s participation in ABA programs. The minimum quantity for inclusion in any mailing is 450 pieces. There are additional charges for the insertion of any bounceback cards, letters, or any other collation done in our warehouse.When planning promotions, publishers are asked to be aware of our commitment to antiracism, inclusion, representation, and diversity as outlined in our ends policies.

Standard pricing for inclusion in all 750 Monthly Boxes BEGINNING JANUARY 2022: 
A sell sheet or flyer $253; $.39 per piece for quantities less than 750
A standard (4” x 6”) postcard $145; $.24 per piece for quantities less than 750
A large-format postcard $174; $.28 per piece for quantities less than 750
Shelftalker $149; $.24 per piece for quantities less than 750
Easelback poster $605 and up, dependent on size; minimum $.77 per piece for quantities less than 750
Standard poster, flat or folded $407 and up, dependent on size; minimum $.66 per piece for quantities less than 750
Pack of 25 bookmarks $523; $.70 per piece for quantities less than 750

For galleys and ARCs, cost of inclusion is dependent on size and weight. Standard pricing typically ranges from $1.80 to $2.75 per piece. Upon receipt of the dimensions and number of pages, we are happy to provide a custom quote for any proposed inclusion.

There is an additional charge for the insertion of any bounceback cards, letters, or any other collation done in our warehouse. Charges for collation will be custom quoted. 

IMPORTANT: Please contact Linda Ford (lindaf@bookweb.org) to reserve a place in a Monthly Box mailing.

All materials should be shipped to:
Transport Specialties International, Inc. (TSI)
Attn: Nancy Johnson
9 Joanna Court
East Brunswick, NJ 08816-2108
Phone: 732.698.0988, x 114

Please mark all cartons and/or packing slips: “FOR ABA [month] BOX MAILING”.

Early shipments are possible, but must be pre-approved.

Kids' Box Rate Card

Four times a year, a box is sent to each of the approximately 750 stores, including members of the ABC Children’s Group and general stores with active children’s sections. By collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.

 

Standard pricing for inclusion in all 750 Boxes BEGINNING JANUARY 2022: 
A sell sheet or flyer $253; $.39 per piece for quantities less than 750
A standard (4” x 6”) postcard $145; $.24 per piece for quantities less than 750
A large-format postcard $174; $.28 per piece for quantities less than 750
Shelftalker $149; $.24 per piece for quantities less than 750
Easelback poster $605 and up, dependent on size; minimum $.77 per piece for quantities less than 750
Standard poster, flat or folded $407 and up, dependent on size; minimum $.66 per piece for quantities less than 750
Pack of 25 bookmarks $523; $.70 per piece for quantities less than 750

For galleys, ARCs and F&Gs, costs for inclusion usually range between $1.80 and $2.75 per piece, dependent on size and weight. The mailing is prioritized, based on the level of a store’s participation in ABA programs. The minimum quantity for inclusion in any mailing is 450 pieces. There are additional charges for the insertion of any bounceback cards, letters, or any other collation done in our warehouse. When planning promotions, publishers are asked to be aware of our commitment to antiracism, inclusion, representation, and diversity as outlined in our ends policies.

Please contact Linda Ford (lindaf@bookweb.org) to reserve a place in a Kids’ White Box mailing.

All materials should be shipped to:
Transport Specialties International (TSI)
Attn: Nancy Johnson
9 Joanna Court
East Brunswick, NJ 08816-2108
Phone: 732.698.0988, x 114

Please mark all cartons and/or packing slips: “FOR ABA [season] KIDS’ BOX”.

Early shipments are possible, but must be pre-approved.

Advance Access Rates- 2022

The standard, non-member fee for listing titles in Advance Access, emailed the first Monday each month, is $200 per title. The fee for ABA Associate Member publishers and their distribution clients is $25 per title. Members of The Independent Book Publishers Association (IBPA), The Association of Publishers for Special Sales (APSS), or the Community of Literary Magazines and Presses (CLMP), may participate at the reduced rate of $125 per title. Please contact Peter Reynolds at peter@bookweb.org to submit titles, and Ana Gonzalez at ana@bookweb.org to arrange payment.

Self-published authors are able to participate in Advance Access for the fee of $200 per title, provided that the title will be readily available for booksellers to order from wholesalers. ABA reserves the right to review all titles submitted for Advance Access, and will not include titles with limited availability. Self-published authors, please provide the name(s) of the wholesaler(s) the book is distributed by.

It is important to note that the fees for Advance Access — Underrepresented Voices, emailed the third Monday each month, will be waived for BIPOC-owned publishers and small independent publishers for the first 6 months of 2022. This was promised in August of 2021 and we feel it is worthy of a reminder.


Indie Next List Suggested Rate Card - Beginning January 2022

#1 Title
Includes cover placement in paper; author interview in electronic
$4,675
Top 25 Titles (other than #1 title)
Includes printing and distribution costs for fliers and production and distribution costs of the electronic version.
$3,300
“Now in Paperback” (6 titles per month)
Featuring books that that were previously INL picks in hardcover and appear with original bookseller quote 
$1,375

All charges include design, printing and distribution costs for both printed fliers and electronic version.

Rates subject to change without notice.

Please contact Matthew Zoni at matthew@bookweb.org for further information.


Kids' Indie Next List Suggested Rate Card - Beginning January/February 2022

“#1 Pick” 
Includes cover placement in paper; author interview in electronic
$2,750
Regular listing 
Includes placement in appropriate section of picks for Picture Books, Middle Grade, or Young Adult
 $1,650

All charges include design, printing and distribution costs for both printed fliers and electronic version.

Rates subject to change without notice.
 
Please contact Matthew Zoni at matthew@bookweb.org for further information.

Reading Group Guide Suggested Rate Card 2022

Reading Group Guides are published four times per year, with Spring, Summer, Fall and Winter issues.

Regular listing, Frontlist $1,150
Regular listing, Backlist  $575

All charges include design, printing and distribution costs for both printed fliers and electronic version.

Rates subject to change without notice.

 
Please contact Matthew Zoni at matthew@bookweb.org for further information.
 

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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