Pre-Order Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. 

Booksellers and publishers are welcome to send pre-order suggestions for this list to preorders@bookweb.org. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

 

* Updated 5/19/22 *

 

 

 

MAY 2022

- On Sale Date 5/31/2022:

  • My Mechanical Romance by Alexene Farol Follmuth (Holiday House, 9780823450107, Hardcover, $18.99) Added Value: Holiday House is coordinating a consumer pre-order campaign. Indie bookstore and Bookshop.org customers who email marketing@holidayhouse.com with proof of pre-order purchase will receive an enamel pin, signed custom bookplate, and personalized note from the author. Items available while supplies last.

SEPTEMBER 2022

- On Sale Date 9/20/2022:

  • Hey, Bruce!: An Interactive Book by Ryan T. Higgins (Disney-Hyperion, 9781368084116, Hardcover, $17.99) Added Value: Order an Indie Exclusive 6-Copy Signed Prepack (Carton ISBN: 9781368089456); Orders due by May 20, 2022; Cartons will ship August 22, 2022. SEE YOUR DISNEY PUBLISHING GROUP OR HACHETTE BOOK GROUP SALES REP FOR MORE INFORMATION. *While supplies last. Limited to 1 carton per participating store.

- On Sale Date 9/27/2022:

  • Loud Mouse by Cara Mentzel and Idina Menzel (Disney-Hyperion, 9781368078061, Hardcover, $17.99) Added Value: INDIE EXCLUSIVE 4-copy signed prepack with special offer: buy 3, get 1 free (carton ISBN: 9781368092753, carton price $53.97); While supplies last, limited to one (1) carton per participating store. Orders due by May 20, 2022; cartons will ship August 24, 2022. See your Disney Publishing Group or Hachette Book Group sales rep for more information.

 

OCTOBER 2022

- On Sale Date 10/25/2022:

 

JANUARY 2023

- On Sale Date 1/31/2023:

  • The Smallest Spot Of A Dot by Linsey Davis (Zonderkidz, 9780310748809, Hardcover, $18.99) Added Value: 6-copy signed carton (carton ISBN: 9780310141006, $113.94); Limited signed quantities are available while supplies last, publisher will do their best to fulfill demand; Store promo should include "limited supply" notice to customers.

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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