The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (Repeat)

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Friday, January 24, 2014 10:30 AM to 11:45 AM EST

Geno Church, Word of Mouth Pathfinder with branding and identity firm Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drivie meaningful conversations and, ultimately, the financial success of your business. (This session will cover the same material as the Wednesday "Passion Conversation" session.)
 

Geno Church, Brains on Fire (Greenville, SC)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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