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With the growing number of virtual events across an expanding number of platforms, this session aims to offer booksellers tips, tricks, and guidance on how to create safe yet profitable events in the new digital world.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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