Spread the Word: October Is the New December

Booksellers are invited to share a range of new designs, which feature book-themed messaging as well as general small-business messaging, with fellow local businesses to encourage everyone to shop early and shop local.

The designs, which feature the motto “October is the new December” and messaging to “buy early, buy local,” can be used across social media, newsletters, and websites, or in stores. Created by the American Booksellers Association, the designs are available now in BookWeb.org’s Marketing Assets.

Shopping early is important this year due to the high demand for books, the potential for supply chain disruptions and delayed inventory shipments, and the need to help bookstores and other small businesses make it through the end of the year.

Booksellers should make clear to customers how they can shop with the store, whether in-store, online, or both, and whether that includes curbside pickup or delivery.

Visit BookWeb.org’s Marketing Assets now to download these new designs.