ABA Marketing Meetup for Booksellers: Social Media Marketing Time-Savers

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Thursday, May 28, 2020 10:30 AM to 11:15 AM EDT
1E16

Social media is a large part of most businesses' marketing efforts, and it's a great tool because many of your customers are already on major platforms, such as Facebook, Twitter, and Instagram. However, it’s a marketing tool that can easily take up a great deal of time, and it may even become overwhelming... but it doesn't have to. In this session, you'll hear from fellow booksellers about simple tools and tips you can use to simplify the social media marketing process while still reaching your audience across all major platforms.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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