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Graphic novels are essential for the developmental growth of a reader as well as for entertainment and experiencing the breadth of what reading has to offer. Still, booksellers are met with resistance toward the format. In this session, attendees will learn a brief history of the evolution of the graphic novel, market research on the genre, and how to talk to customers and schools in need of convincing that reading a graphic novel is, indeed, reading.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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