Events/Programs: Creating Profitable Events

Events draw foot traffic, residual sales, and often media coverage for our stores. What they don't always draw is profit. But even in today's economic climate of rising minimum wages and other costs, we can produce events that serve both our communities and our profitability. In this session, we'll look at how to execute successful events through planning, budget creation, profit-and-loss analyses, and other tools professional event planners use to help manage the workload and the bottom line. We'll also discuss one of the most important aspects of all—valuing your time and expertise and then charging accordingly, even for authorless events. This session will be presented by Cindy Dach, CEO of Changing Hands Bookstore and is part of the store's professional development series. Panelists: Cindy Dach, Changing Hands Bookstore (Tempe, AZ)