Edelweiss360: Sending Personalized Emails that Match Customers to Books

Printer-friendly versionPrinter-friendly version
Wednesday, January 22, 2020 3:35 PM to 4:35 PM EST
Key 1-8, Floor 2, Hilton

Edelweiss360 allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot-traffic to the store, this new service will expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers. Currently, a dozen stores are beta testing this new functionality. Learn how the beta stores have been using it successfully and how this may be a game-changer for independent bookstores. Panelists: Chris Morrow, Northshire Bookstore (Manchester Center, VT), John Rubin, Above the Treeline (Ann Arbor, MI)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement

 

Follow ABA