Events: Independent Bookstore Day

Independent Bookstore Day (IBD) has grown from a handful of bookstores in California to a national celebration involving more than 575 stores and, in some cases, citywide celebrations. Participating bookstores see an increase in sales, increased foot traffic, and increased brand awareness. This session will offer attendees an overview of the program and tips from booksellers who have figured out how to make the most of IBD. Panelists will offer information on how to order and make the most of the IBD exclusive merchandise, how to organize and publicize your store’s party to bring people into your store, and how to use social media strategically to increase sales and community participation. Panelists: Samantha Schoech, Program Director of Independent Bookstore Day, Janet Geddis, Avid Bookshop (Athens, GA), Rebecca George, Volumes Bookcafe (Chicago, IL), Tom Nissley, Phinney Books (Seattle, WA), Christie Olson Day, Gallery Bookshop & Bookwinkle's Children's Books (Mendocino, CA)