Marketing Meetup for Booksellers: Carrying Your Digital Marketing Campaigns Across Multiple Platforms

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Thursday, May 30, 2019 9:45 AM to 10:45 AM EDT
1E16

Multi-platform digital marketing is now more important than ever because, let’s face it, a marketing plan is only successful when the content is presented where your audience is — and today, that’s everywhere.

In this session, you’ll hear from three guest booksellers about how they manage their digital marketing campaigns and carry them out successfully across their newsletter, blog, social media platforms, and website, while at the same time maintaining their store brand and ensuring that all the pieces tie in together seamlessly.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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