Technology: Google Analytics for E-Commerce

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Saturday, January 28, 2017 10:30 AM to 11:30 AM EST
Greenway D/E

This session will lead booksellers through the basics of Google Analytics to evaluate key metrics on who is visiting your website, what pages they are reading, how far they go into the site, where they drop off before buying, what you can do to prevent that, which channels drive the most traffic, and how they work together. We will also walk through the basics of setting up conversion tracking and confirming Google Analytics is set up correctly.

  • Max Thomas, Owner, maxthomas.co (San Diego, CA & New York, NY)
     

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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