Identify and Cultivate Your Store Brand

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Friday, January 24, 2014 3:00 PM to 4:30 PM EST

Cultivating your store brand involves more than just choosing a logo. In fact, an effective and persuasive brand can inspire a successful retail environment by helping you communicate your store's uniqueness in myriad ways. In this session you will gain greater insight into the concept of branding, hear from a store that successfully developed and integrated its brand, and participate in an exercise to help you maximize your brand.

Nicole Sullivan, BookBar Denver (Denver, CO); Bradley Graham, Politics & Prose (Washington, DC); James Adams, 5ive Creative (Seattle, WA)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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