Making Social Media Work for Your Store

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Thursday, January 23, 2014 10:30 AM to 11:45 AM EST

Using social media to market your store may seem at times to be hit-or-miss. But businesses of all types have successfully implemented effective social media marketing strategies. Hear tips from experts both inside and outside of the book industry, and learn how to make these marketing tools work for you.

Whitney Keyes, Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business (Career Press); Pete Mulvihill, Green Apple Books (San Francisco, CA); Amanda Bullock, Housing Works Bookstore (New York, NY)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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