Producing Professional Events with Limited Staff

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Wednesday, January 22, 2014 2:30 PM to 3:45 PM EST

Events can bring people into your store, increase sales, and build your customer base. But planning and executing a professional level event, whether it is for 20 or 200 attendees, takes staff time. At this session, you’ll learn from booksellers who have created and managed superstar events with limited staff.

Margot Sage-EL, Watchung Booksellers (Montclair, NJ); Michael Barnard, Rakestraw Books (Danville, CA); Karen Emmerling, Beach Books (Seaside, OR)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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