Simplify the Season: The 2024 Winter Holiday Campaign

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The 2024 Winter Holiday Marketing Campaign: Simply the Season: Shop Indie. Shop Local.

We are thrilled to introduce this year's holiday campaign, Simplify the Season: Shop Indie. Shop Local. This campaign invites readers to Simplify the Season by choosing to shop local, and that when readers shop at your indie bookstore, you’re giving more than just a book—you’re giving the gift of community, creativity, and connection!

Assets below include:

  • Posters
  • Web banners
  • Social media graphics for Facebook/X (Twitter), Instagram and Instagram Stories
  • Recommended text for newsletters and social media have also been provided (PDF below).

Be sure to make it clear to customers how they can shop with the store — whether in-store, online, or both, and whether that includes curbside pickup or delivery.

DIY tags: 
downloadshome
Online / Web Image for Public: 
Image icon Billboard Ad 970x250 (PNG)
Image icon Leaderboard Ad 728x90 (PNG)
File Simplify the Season animated (MP4)
Image icon Simplify the Season logo (PNG)
Handouts for Public: 
PDF icon Suggested Copy and Social Media Examples (PDF)
Social Media for Public: 
Image icon Simplify the Season IG (PNG)
Image icon Simplify the Season IG Story (PNG)
Image icon Simplify the Season Facebook/X (PNG)
Image icon Simplify the Season Facebook Cover (PNG)
Date: 
Thursday, October 17, 2024

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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