2023 Fall Campaign: The Future Is Indie

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The 2023 Fall Pre-Holiday Marketing Campaign

The momentum of #TheFutureIsIndie campaign continues with our fall pre-holiday shopping campaign: "Plant the Future You Want To See; Shop Local, Shop Indie." Embracing the season of change, this campaign aims to sow the seeds of a brighter literary future by encouraging book lovers to support local, independent bookstores.

  • Posters
  • Web banners
  • Social media graphics for Facebook/Twitter, Instagram and Insta Stories

Recommended text for newsletters and social media have also been provided (PDF below).

Be sure to make it clear to customers how they can shop with the store — whether in-store, online, or both, and whether that includes curbside pickup or delivery.

DIY tags: 
Date: 
Monday, August 14, 2023

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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