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2022 Find Waldo Local Toolkit
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Publicity, Social Media & Co-op
Promotional Identifier
Reproducibles
For Participating Merchants
Party Activity Kit
Waldo Appearance Guidelines
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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