The Holidays Are Coming: Prepare With “October is the new December”

Fall is near, and with that comes the return of the American Booksellers Association's "October is the new December" holiday shopping campaign.

Booksellers are welcome to share a range of assets across social media platforms, their websites, and on in-store displays to encourage customers to shop early and shop local.

Created by ABA, the designs are available now on BookWeb.org’s Marketing Assets page. Graphics include book-themed and small business messaging that can be shared from October through December. Additionally, ABA has provided some witty and fun social media captions that complement the fall-themed campaign. More assets will be announced and made available in mid-September.

While these assets provide a consistent brand for independent bookstores, booksellers can customize the messaging for their respective stores’ needs. In addition to using these graphics, booksellers should also explain shopping options (such as in-person, online, or curbside pickup), and COVID-19 policies, to customers. 

Visit the Marketing Assets page on BookWeb.org now to download these new designs.