Customer Experience and Hand-selling/Upselling in a Hybrid World (materials available)

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Thursday, February 18, 2021 12:00 PM to 1:00 PM EST

Switching to a remote customer experience — curbside pickup, FaceTime hand-selling, online orders, etc. — can create a challenge to providing a successful and cohesive customer experience. This session will showcase creative ways that booksellers have succeeded and even improved the customer experience in this new hybrid retail world.
Panelists: Sara Richmond, Director of Communication & Client Experience, Edelweiss; Phil Davies, ABA (White Plains, NY); Rosa Hernandez, Third Place Books (Lake Forest Park, WA); Michael Barnard, Rakestraw Books (Danville, CA); Cristina Rodriguez, Deep Vellum Books (Dallas, TX); Sarah Bagby, Watermark Books & Cafe (Wichita, KS); Lane Jacobson, Paulina Springs Books (Sisters, OR)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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