Programming & Partnerships: Roundtable: Programming for the Older Crowd: How to Get Teens to Show Up and Shop

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Friday, June 28, 2019 9:15 AM to 10:15 AM EDT
Interstate

Market research shows that teens have money to burn, but that they are spending it on clothing brands like Adidas and Nike, tech products like the iPhone, and food. During this roundtable discussion, booksellers will brainstorm how to harness the buying power of the teen market as well as what types of programming can lure teens away from their phones and get them inside your bookstore.

Kristen Gilligan, Tattered Cover (Denver, CO)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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